The core moves behind every Wisconsin campaign: deciding to run, finding your message, taking on an incumbent & turning people who know your name into votes. Written for first-time candidates & anyone running again.
A one-page press release can put your campaign in the local paper and on local radio for free. Here is what counts as news, a template to copy and who to send it to in Wisconsin.
Tony Ruffi Your platform is the short list of things you'll work on if you win. Here is how to find three issues voters care about, check that the seat can fix them, and say them plainly.
Tony Ruffi A stump speech is the short talk you give again and again. Here are its parts, the right length, how to write it for the ear and how to practice, with a one-page plan.
Tony Ruffi A campaign manager runs the plan from the inside. A consultant advises and does specialist work from the outside. Here is who does what, and how to split the jobs.
Tony Ruffi A forum is often the only time voters see you next to your opponents. Here is how to learn the rules, shape a short answer and leave the room with names for your list.
Tony Ruffi A day-by-day plan for the first seven days after you decide to run in Wisconsin: who to call, what to set up and the dates to count back from.
Tony Ruffi Six kickoff event ideas for a local Wisconsin race, a step-by-step plan for the day, and what to do in the two days after so the crowd turns into a crew.
Tony Ruffi You don't need a résumé to run for local office in Wisconsin. Here is what a first-time candidate needs, what to skip and what to do first.
Tony Ruffi A plain guide to getting your own supporters to vote in a Wisconsin local race: who to focus on, the dates that matter, early & mail voting, a two-week plan and what the law bars.
Tony Ruffi A plain guide to announcing a run for office in Wisconsin, with what to have ready, who to tell first, what to say in one minute and what to do in the first 72 hours.
Tony Ruffi A plain door knocking script for Wisconsin candidates, with what to say in 30 seconds, how to answer pushback, what to carry, what to track and the rules to check first.
Tony Ruffi Yard signs are the cheapest way to get your name seen, and they come with a few rules. Here's where Wisconsin lets them go, where it doesn't, and how to make them work.
Tony Ruffi An incumbent has a head start, a name and often more money. Here's how a Wisconsin challenger finds the gap, gives voters one reason to switch, and wins anyway.
Tony Ruffi A free consultation. No pitch deck, no pressure. Just a clear read on what it'll take.
Book a free consultationUsually scheduled within a couple of days.
