Websites, email, social media & digital ads for Wisconsin campaigns, and how to reach voters where they already spend their time.
Facebook & Instagram ads can put your name in front of the right voters, but political ads have extra steps. Here is who to reach, what to say, what to spend and how to check results.
Tony Ruffi Who should build your campaign website? Here are your options, who should own the domain name, and the questions to ask before you pay anyone.
Tony Ruffi Who gets your first fundraising email, what goes in it, a copy-ready example, how often to send and the Wisconsin Ethics Commission basics on gifts and the "Paid for by" line.
Tony Ruffi Voters find you on their phones, but doors still win local races. Here is what a Wisconsin candidate should post, how often, and what the law says about labels.
Tony Ruffi A plain guide to showing up on Google when voters search your name: a quick test, what your campaign site needs, other pages that help and what to skip.
Tony Ruffi Voters Google you before they vote. Here's what a Wisconsin campaign website needs on the home page, which pages to build, and what to leave off.
Tony Ruffi How a Wisconsin candidate builds an email list from scratch, with where the first 100 names come from, what to send, how to stay out of spam and what to check first.
Tony Ruffi A free consultation. No pitch deck, no pressure. Just a clear read on what it'll take.
Book a free consultationUsually scheduled within a couple of days.
