Where campaign money goes, how to plan a race week by week & how challengers close the gap on better-known opponents.
Doors move more votes per talk, but phones reach people after dark and far away. Here is how a Wisconsin campaign can use both, hour by hour, through a winter spring race.
Tony Ruffi Most first-time candidates hate asking for money, and it shows. Here is who to ask first, what to say, how to handle a no and how to say thanks, with a ten-call plan.
Tony Ruffi A trusted name next to yours tells voters who you are before they meet you. Here is who to ask, what to say and how to use every yes.
Tony Ruffi Who to ask first, what to say, the jobs a new helper can do and how to keep volunteers coming back, with the Wisconsin Ethics Commission basics on gifts.
Tony Ruffi A plain, one-page campaign plan for a Wisconsin local race. Find your win number, fill in the blanks, and plan each month from now to the April 2027 election.
Tony Ruffi A plain guide to hiring political help for a Wisconsin race, with the questions to ask, what to put in writing and the red flags that mean walk away.
Tony Ruffi How a Wisconsin candidate can build a campaign budget, what to pay for first, what gets forgotten and what state law says about running money through a campaign committee.
Tony Ruffi A free consultation. No pitch deck, no pressure. Just a clear read on what it'll take.
Book a free consultationUsually scheduled within a couple of days.
