How candidates become recognizable: names, logos, colors, photos, yard signs & literature that look like the same person everywhere a voter sees them.
A campaign bio is the first thing many voters read about you. Here is how to write one in three lengths, what to leave out, and five blanks to fill in tonight.
Tony Ruffi Two or three colors, used the same way everywhere, do more for a local campaign than a fancy logo. Here is how to pick them, test them and keep them steady.
Tony Ruffi Most local races need two to four mailers. Here is what each one should say, when it should land, and how to plan the mail backward from Election Day.
Tony Ruffi A good campaign logo is your name, big and plain. Here is what to put in it, how to pick colors and letters, and what to test before the signs get printed.
Tony Ruffi Your photo goes on signs, cards and your website. Here are the four shots a race needs, what to wear, where to shoot and who owns the pictures.
Tony Ruffi A palm card is the one thing a voter takes home from your knock. Here's what to put on it, how big to make it, the Wisconsin Paid for by line and where not to hand it out.
Tony Ruffi A slogan is a few words that tell voters who you are and what you want. Here's how to write one for a Wisconsin local race, test it, and use it the same way everywhere.
Tony Ruffi A free consultation. No pitch deck, no pressure. Just a clear read on what it'll take.
Book a free consultationUsually scheduled within a couple of days.
